Kill the Videostar

Lars Schulmeister

Kill the Videostar

Zur Rhetorik des Podcasts

Neue Rhetorik, Volume 27

ISBN

9783896937766

Date of appearance

2022

Language

German

Binding

Paperback

Pages

114

Figures

Format

14.8 × 21.0 cm (B × H)

Subjects

Communication and Media Studies, Fachdidaktik, Philology and Linguistics, WEIDLER

Cite

BibTeX | Endnote

Downloads

Cover

Price

28.00 €

Kurzweilig, effektvoll und perfekt inszeniert. – Auf kein modernes Medienphänomen trifft dieses gängige Erfolgsrezept so wenig zu wie auf den Podcast. Dennoch hat sich das anfängliche Nischenformat innerhalb der letzten Jahre zu einem festen Bestandteil der modernen Medienlandschaft entwickelt. In diesem Band werden die spezifischen Erfolgsfaktoren des Podcasts dargelegt und zentrale Fragen aus rhetoriktheoretischer Perspektive heraus beantwortet. Weshalb erfreut sich der Podcast trotz seines beschränkten Leistungsspektrums so großer Beliebtheit? Welche revolutionären medienrhetorischen Potenziale eröffnet der Podcast dem Orator und wie können vorhandene medieninhärente Widerstände umgangen oder abgemildert werden?

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Redenschreiber für die Wirtschaft

Rede und Redenschreiben im Unternehmen

Rhetorik und Aufmerksamkeit – der unsichtbare Orator

Rhetorik des Framings

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Kill the Videostar

Contents

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